Billionaire Boys Club has teamed up with sports brand Overtime on a limited edition lifestyle collection which includes custom uniforms for Overtime Elite (OTE) league basketball teams.
To celebrate the partnership, BBC will be hosting special OTE Basketball games on February 4th and February 5th at the OTE Arena in Atlanta, where players will wear their BBC uniforms for the first time. The February 4th game will include a performance from rapper BLXST, while both days will include a pop-up where fans can cop pieces from collection. Tickets for the games can be purchased here.
“This collaboration between Overtime/OTE and Billionaire Boys Club not only celebrates the game, but the culture surrounding the game, from music, to fashion, to community,” says Tyler Rutstein, Vice President, GMM at Overtime and OTE. “Our players are looking forward to wearing the exclusive jerseys on February 4th, and we’re excited to offer the full collaboration to our fans in person and online.”
In addition to the on-court jerseys, there will be an off-court lifestyle capsule comprised of tees, hoodies, socks, joggers, home goods, and more.
The full Overtime x BBC ICECREAM collection will be available starting February 7th at noon ET at the BBC NYC flagship and Miami pop-up, as well as on bbcicecream.com and shop.overtime.tv.
