BBC ICECREAM has announced the launch of a new capsule collection in partnership with St. Louis rapper Smino and his artist collective Zero Fatigue.
The ICECREAM x ZF collection features a special “Chocolate Ice Cream” colorway of Zero Fatigue’s Silk Hoodie, a piece that always sells out quickly whenever they drop a new colorway. The satin-lined hoodie comes with OG ICECREAM graphics, showcasing Smino’s love for the brand’s archive. Also included in the collection is a matching tee and trucker hat.
To celebrate the collaboration, ICECREAM and Zero Fatigue will take over Manhattan with a mobile merch and ice cream truck, powered by Amazon’s Rotation. The truck will make stops in Union Square, Washington Square Park, and Tompkins Square Park from 11am to 4pm, before making its final stop at the BBC ICECREAM NYC Flaship in SoHo from 5pm to 7pm. Smino will be at the store to greet fans and promote his upcoming album Luv 4 Rent.
The BBC ICECREAM x Zero Fatigue collection will pre-launch on Thursday, July 14th at the mobile merch truck and the BBC ICECREAM NYC store. The collection will then be available online on Friday, July 15th on zerofatigue.com and amazonmusic.com.