Billionaire Boys Club’s ICECREAM skate division and Nigel Sylvester’s BMX lifestyle brand GO are collabing on a two-part collection called “ICECREAM To Real Cream” that celebrates the brand’s respective sports and the communities surrounding them.
Nigel Sylvester and ICECREAM initially bonded over their values of passion, determination and adventure. “This capsule starts with how I fell in love with BMX riding, rolling through the streets around Queens during those hot summer days hanging with friends,” said Sylvester. “That experience, energy and spirit catapulted me towards accomplishing my dream of going Pro. Now, I have the ability to truly live out my imagination and that drives me forward.”
The first offering from the collection includes a series of nylon shorts, t-shirts and socks, with ICECREAM motifs like the Running Dog and Cones N Bones highlighting the designs. There are also tire track graphics inspired by BMX and logo hits from GO. To celebrate the launch, Sylvester will be making an appearance at the BBC ICECREAM NYC flagship store. BMX riders Markell Jones, BS Ballout, and Donovan Howard, who star in the campaign, will also be in attendance, with treats from Mister Softee and food from NYC’s Bodega Truck.
The first release of ICECREAM x GO “ICECREAM to Real Cream” collection drops on September 3rd on the BBC ICECREAM website (12pm ET), as well as their flagship in Miami and NYC (3pm launch event). Stay tuned to Modern Notoriety for info on “ICECREAM to Real Cream” part two coming soon.
Update: Release has been moved to Friday, September 3rd due to flooding in NYC.