It’s the most wonderful time of the year and Beyoncé knows it. adidas and IVY PARK are ringing in the holidays with their fifth collaborative collection, HALLS of IVY.
Following its last presentation with Peloton, IVY PARK latest installment features performance apparel and footwear to unite people of every background. It’s inclusive of class, color, and age, providing a community that nurtures individuality and creativity. The collection is comprised of 89 apparel styles, 4 footwear styles, and 11 accessory styles for adults, along with 34 apparel styles and 1 footwear style for kids.
“Welcome to the HALLS of IVY,” the campaign’s tagline, is a nod to prestigious Ivy League college style, though it describes a much deeper philosophy, commemorating a limitless place somewhere between where you are now, and where you aspire to be. Natalia Bryant (Kobe Bryant’s daughter), Ava and Deacon Phillippe (Reese Witherspoon’s kids), James Harden, and Jalen Green join the Queen Bey and her own daughters, Rumi and Blue Ivy, to present the campaign.
The apparel and its accompanying footwear draw on individuality, self-expression, and joining an inclusive space. The pieces aim to equip the wearer with the swagger to follow their dreams, making sure they look the part. Signature patterns and color palettes dress a patchwork puffer, a sequin duster, a bralette, knitted pants, a romper, a faux leather skirt, and a bodysuit.
The adidas x IVY PARK “HALLS of IVY” collection will launch exclusively on adidas.com/ivypark on December 9th at 2pm ET. A wider global launch at select retailers will follow on December 10th. Check out the campaign imagery below.
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