Beyoncé and adidas are following up their swimwear-centric FLEX PARK collection with IVY PARK Rodeo, a celebration of the oft-forgotten history of Black pioneers within cowboy and cowgirl culture.
The collection includes 58 apparel styles and 13 accessories, with highlights including a denim bodysuit and wide leg snap pant, a denim tracksuit, denim chaps, a washed French terry hoodie and matching sweatpants, a denim bucket hat, and a small cotton canvas waist bag. There are also five footwear styles: two colorways of the IVP Ultraboost – one which mimics the look of denim, an IVP Forum Mid, and the new IVP Super Sleek “Chunky” in two colorways.
For the collection’s campaign, IVY PARK is highlighting Emmy-award winning actor Glynn Turman (A Raisin in The Sun, Fargo, Cooley High) and his granddaughter Melinda Siegel. Off-screen, Turman is an accomplished horseman and rodeo champion and has passed down his rodeo legacy to his family. More on Turman and his granddaughter can be found on the IVY PARK website. Others featured in the campaign include singer/songwriter Snoh Aalegra, country star Orville Peck, and model Paloma Elsesser. Beyoncé also shows love to H-Town by featuring Houston rappers Monaleo and Tobe Nwigwe (plus his wife Fat and sister Nell, aka The Originals).
The Beyoncé x adidas IVY PARK Rodeo collection will be available August 19th at adidas.com/ivypark. The collection drops at 2pm ET in US and Canada, 12pm local time in Latin America, 12pm CET in Europe, and 12pm local time in the Asia-Pacific region. Also available at select stores globally on August 20th.
