Joining the list of highly anticipated summer rollouts, Beyoncé’s Ivy Park and adidas are presenting a new collection of their own. A direct contrast to the winter-themed “Icy Park” collection, this new drop is all about swimwear and fun in the sun, taking on the name “FLEX PARK.”
Ivy Park is dipping its toes in swimwear, though it’s debut makes a splash in more ways than one. An orange color palette runs through the offering of swim shorts, bikinis, one pieces, t-shirts, slides, totes and hats. adidas gets their mark in on the Three Stripe motifs. Ivy Park joins the mix on minimal branding. The collection also extends from sizes XS to 4XL for inclusivity.
At the forefront of the campaign is Kristen Noel Crawley, Quincy Brown, and Tabria Majors. Though swimwear is a tricky apparel that most people find daunting in terms of personal confidence, the collection hopes to showcase “confident self-expression and individuality.” The result is an ensemble that doesn’t just dwell on the cutouts and promiscuity of modern swimwear, but instead presents pieces that highlight strengths enough to be a flex.
The Ivy Park x adidas “FLEX PARK” will release July 22nd on the adidas site and July 23rd at select retailers globally. Take a closer look at the campaign images below.