Beyoncé & adidas Present “IVYTOPIA” by IVY PARK

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Beyoncé’s new single “Break My Soul” has become an anti-work anthem, with the line “release your job” sprinkled in throughout the song. Though if you do quit your job, make sure you have some funds set aside to cop pieces from Queen Bey’s new IVY PARK x adidas “IVYTOPIA” collection.

A follow-up to the IVY HEART collection, this IVYTOPIA drop includes 52 apparel styles, including swimwear for adults and kids, as well as accessories and footwear. Pieces come in inclusive sizing and draw inspiration from the natural and organic blended with the supernatural and futuristic. Colors include quartz (off white), pyrite (silver), lapis lazuli (shock cyan), hawk’s eye (khaki), and jasper (solar yellow), while prints are mystical crystal and floral-inspired. Footwear in the collection includes new iterations of the Stan Smith, Savage, Superstar Plim, and Ultraboost, as well as a new Superstar for kids.

The cinematic campaign focuses on the universal idea of being separated from the outside world in isolation and finding healing through connection. Escaping to the state of mind known as IVYTOPIA can be achieved simply by daydreaming or going on a road trip. The campaign features legendary international supermodels Irina Shayk and Joan Smalls, along with Harvey Newton-Haydon, Adut Akech, and Alva Claire.

The IVY PARK x adidas “IVYTOPIA” collection will become available on July 21st online on adidas.com/ivypark, followed by a release at select stores globally on July 22nd. Check out the campaign imagery below.

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