Pharrell Williams has been a creative force to be reckoned with for decades now. His production with The Neptunes took over the radio in the early ’00s and the Billionaire Boys Club fashion line he founded with NIGO has been a streetwear staple since its inception in 2003.
The latest Pharrell x adidas NMD HU pays homage to the origins of Billionaire Boys Club. Its grey ribbed Primeknit upper is adorned with the iconic astronaut helmet logo created by SK8THING, which has been in use by BBC since its founding. An additional helmet logo appears on the heel panel of the left shoe, with an adidas Trefoil appearing on the right shoe. This NMD HU also features a milky blue TPU lace cage, a cream TPU plug on the forefoot of the midsole, a white BOOST midsole, grey laces, and an extra set of pink laces. A similar version adorned with the classic ICECREAM Running Dog logo released exclusively at ComplexCon and was limited to 400 pairs.
The Pharrell x BBC x adidas NMD HU “Grey Helmet” launches on Saturday, November 20th on adidas.com/pharrell, Confirmed, and at select retailers. Another colorway of the BBC NMD HU launches later this year.
Pharrell x BBC x adidas NMD HU “Grey Helmet”
Color: Customized/Halo Blue/Wonder White
Style Code: GW3955
Release Date: November 20, 2021
Price: $250 USD