Pharrell Williams and Nigo’s fashion brand Billionaire Boys Club has released the lookbook for their ICECREAM label’s Fall 2019 collection that delves into five different New York stereotypes.

This release along with the lookbook is meant to celebrate the individuality of each stereotype and highlights how ICECREAM can “blend in while standing out,” and “has a place in everyone’s closet.” Shot in Harlem, Manhattan, and Queens, the collection is inspired by the New York subcultures of skaters, rocker, bikers, gamers, and handballers with pieces ranging from clean collegiate prints and patterns like plaid jackets and college font printed tees to more vibrant and complex designs using bright colors and repeat patterns using their dog logo, ICECREAM typography and ICECREAM and crossbones logo.

Take a look at their lookbook below and grab your favorite pieces which are available now at BBC retailers and their online store.


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