Streetwear as we know it today is a global phenomenon, though it has its roots in the hip-hop scenes of New York, the surf and skate cultures of Los Angeles, and the nightlife of Tokyo. Billionaire Boys Club is a perfect example of this amalgamation, as the brand came to be when Pharrell Williams from the US linked up with NIGO from Japan. Following the recent release of its Pokémon collaboration, BBC now unveils a collaborative collection with the New York Yankees, celebrating the history of another global phenomenon, the sport of baseball.

Baseball is commonly known as “America’s pastime,” though it was quickly adopted in Japan as early as the 1870s when American educator Horace Wilson and railway engineer Hiroshi Hiraoka introduced the sport to the Japanese people.

The BBC x New York Yankees collection features co-branded apparel and accessories designed with the iconic Yankees navy color palette and embroidered details inspired by official uniform designs. A touch of Japanese inspiration appears on the denim OG fitted hat and novelty bobblehead, while other pieces include a satin jacket, hoodies and sweatpants, an NYC bodega-style coffee cup, and ceramic Yankees helmet bowl.

To celebrate the launch of the collection, Pharrell Williams and his son Rocket will be throwing out the ceremonial first pitch at the Yankees’ Subway Series game on Monday, August 22 at Yankee Stadium against the Mets.

The Billionaire Boys Club x New York Yankees collection drops on Monday, August 22nd on and at BBC locations in NYC and Miami, followed by a release at BBC locations outside the US on September 1st. Check out the campaign imagery below.


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