As the dust settles around Black Friday, Billionaire Boys Club has teamed up with Pharrell Williams’ non-profit YELLOW in celebration of GivingTuesday, a global generosity initiative where people and organizations are encouraged to donate to charities to transform their communities and the world.
The limited-edition t-shirt serves as a memento of YELLOW’s philosophies. Williams’ non-profit, which is almost on its third year, believes that every child deserves an equal opportunity to thrive, regardless of their zip code. A portion of the t-shirt sale proceeds will go to youth education. The shirt displays a colorful BBC Spaceman graphic hinted with YELLOW branding. The tee comes in black, allowing for the purple and yellow graphic to pop.
Earlier this year, YELLOW presented its first microschool, YELLOWHAB. The elementary school pushed for project-based learning, leadership development, and culture building. Its students are supported by BBC’s mission to encourage new leaders and creators.
The BBC x YELLOW limited-edition tee will be available on Tuesday, November 30th on the BBC website and the brand’s New York and Miami locations. Each tee is priced at $50 USD for kids sizing and $60 USD for adults, with $30 of each sale donated to YELLOW.