Benjamin Reichwald, better known by his fans as Bladee, is a Swedish musician, designer, and member of the Drain Gang artist collective. His latest creative output is a special capsule collection in collaboration with Heaven by Marc Jacobs.
The capsule collection is colorful and fun, mixing Heaven’s signature playful style with Bladee’s trippy aura. The nine-piece capsule includes a puffer jacket, embroidered sweater, baby tee, and zip-up hoodie, all adorned with Bladee’s original artwork. Bladee also designed a pair of ripped jeans for the capsule that features “heaven” text inside the ripped sections. Accessories include a Reaper Necklace, Bones Bracelet, Bladee Beanie, and Bladee Hair Bow.
The campaign for the capsule features fellow musicians Baby Sosa and Oklou and was shot in LA by photographer Hendrik Schneider. Bladee was not in attendance for the shoot, but surfer West Adler stood in as Bladee’s doppelganger.
The Bladee x Heaven by Marc Jacobs collection is available now on the Heaven by Marc Jacobs website, the Heaven store on Fairfax, and via Dover Street Market. Check out the campaign imagery and product shots below.