French heritage brand Lacoste has partnered up with Bruno Mars to launch the singer’s first ever fashion collection. Mars has created an alter-ego for this partnership, ‘Ricky Regal,’ nothing that, “When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal.”
The driving forces in the collection are freedom, spontaneity, and creativity. It’s what made the relationship between Mars and Lacoste a natural fit. Free reign to create the vision he had for his first lifestyle brand with the backing of one of his favorite luxury brands. Ricky Regal is the embodiment of the flamboyant and luxurious 1970s-inspired style that Mars is recognized for.
Luxury flair comes to life across a selection of ready to wear options. Everything from footwear, tracksuits, and sunglasses are there to elevate your wardrobe. Brilliant rich shades of yellow, burgundy, green, and red grace lavish fabrics like velvet and silk.
The collection is featured in full in the new “Leave The Door Open” music video, the first single by Silk Sonic, a new group consisting of Bruno Mars and Anderson .Paak. You can see the natural flow of the garments as everyone featured in the music video is fitted in head to toe Ricky Regal.
The Lacoste x Ricky Regal collection is available at the Ricky Regal Experience at Lacoste Melrose Place and other select retailers starting March 5th. The collection will hit lacoste.com on March 8th.