Original Story (03/09/20): Charaf Tajer’s luxury athleisure brand Casablanca has announced its latest partnership with New Balance. The two will collaborate on the release of the never-before-seen NB 327 silhouette dressed in a color scheme inspired by Moroccan oranges and tennis uniforms, a nod to Tajer’s French Moroccan heritage and the fashion house’s sports-meets-luxury style.

Tajer describes his vision for the 327 in an interview with Complex: “So the idea and the inspiration behind this shoe is Italian sport of the ‘70s, and also a little bit of ‘70s automobiles, things like the vintage Italian sports cars from the ‘70s. For me, we wanted to go as far as possible from modern sports, and the modern way of designing sneakers, and we wanted to do something that is pretty timeless. I would say this is the grandpa style, it’s the grandpa shoe, like the cool Italian grandad shoe. I like the idea of how the Italians in the ‘70s were having their own designs for sports, so I wanted to apply that vision to this pair.”

Equipped with a white perforated leather upper and green/orange suede detailing, the Casablanca x New Balance 327 launches in two colorways on April 4th for a retail price of $150 USD. Expect additional colorways to release later this year, stay tuned to Modern Notoriety for updates.

Casablanca x New Balance 327
Colors: Orange/Green
Release Date: April 18, 2020
Price: $150 USD

Update (09/08/20): The next colorways of the Casablanca x New Balance 327 are set to launch on September 12th.

Update (06/16/20): Casablanca has officially announced its next wave of Idéaliste 327 colorways. Check out the two colorways in the announcement photo below and stay tuned to Modern Notoriety for updates on their release.

Update (04/09/20):

newbalance.com (North America)
SSENSE (North America)
Notre (North America)
LuisaViaRoma (Europe)
Net-A-Porter (Europe)
Browns (Europe)

StockX: Green, Orange

While the Casablanca 327 arrives next week in green and orange colorways, we’ve failed to mention other upcoming colorways of this collab. Pictured below is two colorways, each featuring grey suede overlays. Expect the next drop to include both colorways.

Photo via Edward Maradona:

Update (04/03/20): The original April 4th release of the Casablanca x New Balance 327 has been moved to April 18th. Expect an online release on casablancaparis.com and newbalance.com.


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