Joe Freshgoods x New Balance “Outside Clothes” Collection

A look at the apparel releasing alongside the highly anticipated 990v3.

Joe Freshgoods Drops “Outside Clothes” Short Film

Ahead of the launch of his eagerly-awaited New Balance 990v3 collaboration.

Wilson Opens First-Ever Retail Location in Chicago

The Wilson Heritage Store serves as physical 'love letter' to the sports company's hometown.

Vic Lloyd x adidas Forum Low “Chicago Works Harder”

Inspired by the city's hard-working ethic.

Friendship CLB Dropping Limited Edition Baseball Jerseys

The latest release from Chicago artist HXLT's label will be available exclusively at Saint Alfred.

Off-White & HugsNoSlugs Launch “Be Gangsta” Tee

Virgil Abloh and Englewood Barbie team up to help fight gun violence in Chicago.

Candace Parker & Diego Ross Introduce the New LDRS x adidas Forum Hi

The latest collaboration between the Three Stripes and one of Chicago's most iconic sneaker stores.

Joe Freshgoods Partners with 7-Eleven for His Next Collab

The Chicago designer helps kick off the chain's Brainfreeze SZN.