Reebok Classics “I Am” ft. Kendrick Lamar

No this isn't a new song by Reebok Classics, don't mind the title, this video features Kendrick Lamar speaking on his hometown of Compton. Does this mean K-Dot has ditched his Nike Cortez's? Not...

Lil Uzi Vert Alludes to Eternal Atake Release Date

The road to Eternal Atake is long, but the journey will be over soon.

Grateful Dead x Levi’s Ltd. Edition Trucker Jackets

We're not going to accuse anyone of faking the funk, but if you missed the opportunity to follow the Grateful Dead around like true Dead Heads you can at least take solace in the...

Air Jordan 5 x RiFF RAFF Teaser

The one and only RiFF RAFF (aka JODYHIGHROLLER) has taken to his Instagram account to announce what he claims is the "Neon Icon" Air Jordan V. The black and blue and pink affair with...

Kid Cudi Announces “Entergalactic” LP & Netflix Series

Cudi's next album will be accompanied by an animated music series.

J Cole and Puma Announce Partnership with “The DREAMER” Short Film

Coinciding with the debut of the Sky Dreamer silhouette.

Maison Martin Margiela “Yeezus Tour” Limited Edition Sneakers

Things have been slow on the Yeezi, Yeezy, Kanye West sneaker front as of late (publicly at least) so when news broke that Maison Martin Margiela (the same name he shouted out on "N@@@a's...

Kendrick Lamar x Nike React Element 55

A split marble upper creates a yin-yang aesthetic.

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