Following a recent Coach collaboration, Champion Athletics announces a multi-year partnership with the Muhammad Ali brand, using boxing legend Muhammad Ali as the muse for a comprehensive, global campaign. Throughout the partnership, we can look forward to a series of product collections and limited-edition drops.
The partnership debuts with the first of three collections slated to release in 2021, which evokes Ali’s spirit and celebrates living like a champion. Ali’s core principles (confidence, conviction, dedication, giving, respect, and spirituality) have been reflected in the collection’s pieces, creating physical embodiments of sportsmanship. Designs include iconic Muhammad Ali graphics as well as infamous quotes. The Men’s Reverse Weave Hyped X Wash highlights the lineup, its intrigue being that every single one is a one-of-a-kind tie-dye print hand-dyed by local Los Angeles artisans. Each hoodie has also been pre-washed for broken-in softness and features a photo-realistic, archival Ali image. The collection includes the Reverse Weave hoodies, crewnecks, and graphic tees in men’s sizes XS-2XL with prices ranging from $40-125 USD.
The lineup is rounded out by a limited-edition pin set available as an exclusive gift with purchase via Champion retail stores, while supplies last. The set celebrates Ali with iconic images and words that commemorate his dedicated journey to greatness.
Round One of the Champion x Muhammad Ali collection is available starting today on Champion.com and at Champion retail stores, Social Status, and RSVP Gallery.