Black-owned, LA-based streetwear label Circulate is dropping a new capsule collection titled “All Music is Black Music.”
“Black music has always been the soundtrack to my life,” says Circulate founder Corey Populus, aka Young Corey. “Rather it was waking up to whatever my mom was cleaning the house to on a Sunday, or today whatever I’m listening to when designing. I’m very appreciative of our presence in music.”
The collection features a tee with a chart on the back by ethnomusicologist Dr. Portia K. Maultsby that traces the origins of today’s popular music genres back to their traditional African American roots. Another tee pays homage to The Isley Brothers, with a photo of the influential group on the front and a 12″ record tracklist on the back. Both tees feature the use of barcodes and other logos that are typically found on the packaging of recorded music. The collection also includes new red and yellow colorways of the brand’s all purpose shorts.
The Circulate “All Music Is Black Music” capsule collection drops on Friday, August 20th at 12pm PT on the Circulate webstore.
The Evolution of American American Music by Dr. Portia K. Maultsby: