Converse has introduced its ‘Mi Gente, Mi Alegría’ campaign and capsule in recognition of this year’s Latin Heritage Month.
Similar to last year’s capsule, the 2022 Mi Gente capsule was created by Latin American Converse designers and celebrates the vibrancy and spirit that bring the many communities of their culture to life. The accompanying campaign features LA-based collective Pangea Sound, who were selected to bring this vibrant collection to life through their forms of alegría (joy) — like music, dance, food, and community.
Included in this year’s capsule are special colorways of the Chuck 70, Chuck Taylor All Star, and Run Star Legacy CX. Each feature a textured woven canvas upper, lively color pops, and other unique details inspired by important aspects of the Latinx community: music, art, food, traditions, fabric, and family. Rounding out the capsule is a tee and and tie-dye oversized crop top.
The Converse ‘Mi Gente, Mi Alegría’ collection is available now on Converse.com and at select retailers. Check out the range and campaign imagery below.
Converse Chuck 70 “Mi Gente, Mi Alegría”
Color: White Onyx/Natural Ivory
Style Code: A03690C
Release Date: September 15, 2022
Price: $100 USD
Converse Chuck Taylor All Star “Mi Gente, Mi Alegría”
Color: Egret/Papyrus/Sun Ray
Style Code: A03692C
Release Date: September 15, 2022
Price: $75 USD
Converse Run Star Legacy CX “Mi Gente, Mi Alegría”
Color: Natural/Laser Lemon/Light Aqua
Style Code: A03694C
Release Date: September 15, 2022
Price: $120 USD
Converse “Mi Gente, Mi Alegría” Tee
Color: Egret
Release Date: September 15, 2022
Price: $35 USD
Converse “Mi Gente, Mi Alegría” Cropped Oversized Tee
Color: Light Aqua Marble Dye
Release Date: September 15, 2022
Price: $30 USD
