Kicking off Hispanic Heritage Month, Converse is unveiling its annual “Mi Gente, Mi Barrio” (My People, My Neighborhood) collection celebrating the Hispanic community.
Following the 2020 collection, this year’s “Mi Gente” collection features the Chuck 70 and Chuck Taylor All Star high and low silhouettes. The sneakers come adorned with the graphics that often splash across bodegas, mercados and colmados. The Chuck 70 features plenty of poster script, Spanish market ads and produce highlights. The Chuck Taylor All Star goes for a more minimal approach. CONS team rider Louie Lopez is also introducing a new edition of his signature skateboarding shoe, the Mi Gente Louie Lopez Pro.
To further push the visuals of the campaign, murals are popping up in four major global cities. Select Converse All Star artists find their murals in the homes of Los Angeles, Mexico City, Santiago (Chile) and Lima (Peru).
With the help of Las Fotos Project, a nonprofit that aims to inspire young girls and gender expansive youth through mentorship and photography, the capsule’s mission is fully showcased. Thalia Gochez and Romina Estrada, Las Fotos photography mentor and apprentice, respectively, both offer their vision throughout the shoot.
Since 2020, Converse has granted $400,000 to organizations that nurture arts education and shape Latinx youth to push cultural boundaries. Organizations include Las Fotos Project, Homeboy Art Academy and Boyle Heights Arts Conservatory in LA, and Chica Project and ZUMIX in Boston.
The Converse Mi Gente, Mi Barrio collection is available now on the Converse website.