adidas and Derrick Rose went All in for Chicago, bringing together the Chicago basketball community for an exclusive event to celebrate the game and thank D Rose fans for their support. Nearly 5000 kids from local area high schools and community groups came out to the United Center to see Derrick and watch an intimate performance from Big Sean. Derrick also treated fans to a shooting stars challenge and slam dunk competition, pulling kids from the audience and getting a little help from Bennie the Bull.
Earlier in the day Derrick unveiled his latest signature shoe –the D Rose 4. The D Rose 4 features a tailored design inspired by Derrick’s distinct on and off-court personalities and will launch October 10 for $140 at adidas.com.
