Original Story (12/03/19): We usually don’t cover high-fashion luxury brands here on MN, but thanks to designers like Kim Jones and Virgil Abloh, the line between high-fashion and streetwear has become so blurred, that it makes sense to make exceptions every once in a while.
Dior held a fashion show in Miami today to unveil their Men’s Fall 2020 collection. This collection is especially notable in the streetwear community for a few reasons. We commonly see men’s fashion revolving around a 3-piece suit, vest, tweed suit, etc., which can be a choice for occasions like office parties, graduation, or prom night. But, a spotlight on casual clothing fashion can create better business and actually attract new customers to Dior, due to the trendy and latest style.
At the helm of the collection is Kim Jones, a Louis Vuitton alum that is no stranger to streetwear, having orchestrated the LV x Supreme FW2017 collab and linking up with street artist KAWS for the Dior SS2019 collection.
Then we have Shawn Stussy, the streetwear OG. So OG that James Jebbia managed St端ssy’s New York location before opening Supreme. Shawn started the St端ssy brand in the early 80s, initially scrawling his last name on handcrafted surfboards before doing the same on tees and other apparel. Shawn left the company in 1996 and has stayed fairly distant from fashion world, save for the occasional drop under his S/Double project. For Kim Jones to bring Shawn Stussy out of retirement for this collection is a pretty big deal.
The St端ssy DNA is deeply embedded in the collection, so much so that everyone (including us) figured that this was a St端ssy x Dior collection when the first images leaked. Stussy’s signature handwritten typography, first seen on those early 80s surfboards and tees, is now being used on Dior’s tops, handbags, and headwear. Even the walls for the fashion show in Miami were covered in this typeface print:
While the Stussy connection should pique the interest of streetwear aficionados, the sneaker community also has all eyes on Dior, thanks to a collaboration with Jordan Brand. The Air Jordan 1 High OG Dior was unveiled during the fashion show, serving as a celebration of the silhouette’s 35th anniversary, as well as a commemoration of the first Dior mens collection debut in the United States.
In this day and age of collaboration saturation, it’s common to see brands (both streetwear and high-fashion alike) lazily throw a logo on something and release it with a premium price tag. This collection is far from that. Check out photos from the Dior Men’s Fall 2020 Show below and let us know what you think of the collection. Pieces will be made available on Dior’s website this fall.
Update (06/11/20): Dior has launched it’s Fall 2020 teaser drop. Check out the available pieces on Dior’s website. Dior Homme Fall 2020 Teaser Drop Campaign images below:
Photos courtesy of Dior, Getty & Stepan Filenko x Fashion To Max.