NYC boutique Extra Butter has teamed up with Saucony Originals on the release of a “White Rabbit” Shadow 6000 to celebrate the release of the new film The Matrix Resurrections.

While the white rabbit is a character made famous by Lewis Carroll’s Alice’s Adventures in Wonderland, the shoe focuses on the concept of “down the rabbit hole,” a theme heavily referenced in the Matrix movies. Construction-wise, the shoe feature white premium leather, grey pig suede, and sport mesh with reflective underlays. Saucony’s “running man” logo, traditionally found on the tongue, has been replaced with a rabbit silhouette. Red and blue details on the shoe and the pill-shaped hang tag are references to the red and blue pill in the Matrix franchise. Matrix code is even hidden beneath the red and blue heel tabs.

The box and insoles comes dressed in colorful psychedelic graphics, contrasting the clean design of the shoe itself. Extra Butter is also releasing a private label capsule featuring a hoodie, t-shirt, sweatpants, and playing cards along with the shoe.

“In an age of information overload and technology influenced social behavior, we’re seeing a shift in questioning one’s purpose, identity and even how one can alter reality and truth around them.” says Bernie Gross of Extra Butter. “We’re seeing people utilize the web to dig deeper into knowledge, while others look to disconnect and explore within their subconscious for spiritual or psychedelic enlightenment. Though this shoe design is simple at first glance, there are nuances that elevate the design and speak to willingness to discover.”

The Extra Butter “White Rabbit” collection featuring the Saucony Shadow 6000 launches today, December 22nd in-store at both Extra Butter locations (11am ET) and online on the Extra Butter website (1pm ET). The shoe will also be available at select international retailers and saucony.com starting January 7th.

Extra Butter x Saucony Shadow 6000 “White Rabbit”
Color: White/Multi
Style Code: S70603-1
Release Date: December 22, 2021 (Extra Butter)
Release Date: January 7, 2022 (Global)
Price: $130 USD

 

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A post shared by Bernie Gross (@bamitsbernie)

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