Jerry Lorenzo, founder of streetwear brand,Fear of God has just dropped the images to his new diffusion line with retailer, PacSun. Lorenzo spilled the news about his new line with PacSun on Instagram, leaving people wondering how will the line translate into more affordable pricing while keeping its signature look. With the new lookbook, it seems like Lorenzo is sticking to his usual 90s inspired style.
The new brand, F.O.G., features some pieces that we’re used to seeing in Lorenzo’s original line. The collection plays with layering pieces like hoodies, longline t-shirts, bomber jackets, and joggers. With this line intended for the youth, Lorenzo has added a bit more color into some of the collection and wants to experiment more with this brand.
The partnership between the two brands will allow F.O.G. to reach more audiences and at a better production rate. The pieces will range from $40-$100, with outwear reaching up to $300. Lorenzo has been listening to the kids. Look for F.O.G Season 1 to release December 11 at Pacsun retailers and online.