Grounded New York, an up-and-coming black-owned streetwear label, has launched its inaugural capsule collection. We caught up with Tristan – who used to work at Aimé Leon Dore and is now the owner of GROUNDED – to get a deeper look at the brand.

According to the brand’s mission statement, “We want people to cherish their GROUNDED products because they’ll feel like a part of NYC culture, a part of streetwear culture, and a part of the GROUNDED family.”

The recent drop, consisting of two tees and two hats, is influenced by Grounded’s hometown, New York City. The Fear City Tee is inspired by a pamphlet that a union of NYPD members made to combat the mayor during the 1970s.

Pamphlet the NYPD Used to Terrorize 1970s New York

Tristan put his own take on the design by flipping the rules a bit to make it a tongue-in-cheek, anti-gentrification statement.

The Liberty tee comes from the iconic monument, front and center. The GNY trucker hats feature a “GNY” logo along with an abstract shape embroidered on the foam front and a mesh back, snapback.

Check out the official images below along and be sure to check out their Instagram for future drops. The tees are $40 USD and the hats are $35 USD and you can shop the collection now via GROUNDED NY’s webstore.


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