Latin music superstar J Balvin reconnects with GUESS Originals on a new collection for Summer 2022 titled “Amor.”
GUESS and Balvin first teamed up on the “Vibras” collection in 2019, followed by a “Colores” collection in 2020. Balvin also starred in the campaign for the Spring 2021 GUESS x FriendsWithYou collection. This new “Amor” collection draws inspiration from Balvin’s documentary The Boy from Medellin, incorporating the GUESS DNA of iconic graphics and elevated fabrics as well as a deeper emphasis on who Balvin is beyond the fame and his journey with mental health.
The collection carries a central message of “amor y paz,” or “peace and love,” with vibrant and pastel colors in a variety of uplifting hues evoking the feeling of happiness and positivity. Swirl stripes, hearts, clovers, and other graphic add to the playful vibe of the capsule.
“Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration,” says Nicolai Marciano, Director of Brand Partnerships for GUESS Originals. “The collection features a universal design language rooted in bright colors, peace and love – especially self-love.”
“We’ve been collaborating for a couple of years now,” says J Balvin. “The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”
The GUESS Originals x J Balvin “Amor” collection is available now on GUESS.com and at GUESS retail stores. Prices range from $14 for socks to $148 for the satin flight jacket.