After dropping collaborations with Naruto and Inuyasha earlier this year, Jordan Bentley’s anime-focused streetwear label Hypland is now teaming up with Sanrio on a collection revolving around the iconic Hello Kitty.
The collection is made up of 50 items, including plenty of tees, hoodies, and cut-and-sew pieces. Standout pieces previewed in the Hypland x Hello Kitty Carnival pop-up promo video includes the varsity jackets available in pink, black, and brown, as well as the knit crewnecks and cardigans. We also see a couple accessories such as pillows and tote bags.
The Hypland x Hello Kitty collection will make its debut at a special carnival pop-up event in Los Angeles this weekend (details below). The collection will then drop online on August 13th at 9am PT on the Hypland website.
Are you ready? The @hypland x Hello Kitty Los Angeles Carnival Pop-up is happening this Saturday and Sunday! 🎀🌈🎈
📍302 Colorado Ave, Santa Monica, CA
🗓 August 7th-8th from 11am-6pm pic.twitter.com/NByA3fDF9V
— Hello Kitty (@hellokitty) August 2, 2021