ICECREAM, the skate division of Pharrell’s Billionaire Boys Club, is gearing up for the first drop of its Fall 2022 collection.
The collection is full of ready-to-wear styles dressed in playful colors and ICECREAM’s iconic motifs such as the Cone Man, Running Dog, and Cones N Bones. To present the collection, ICECREAM has released a lookbook featuring members of the ICECREAM skate team — Christiana Means, Daniel Scales, and Andre Beverley — as well as music artist Middman.
The first drop of ICECREAM’s Fall 2022 collection launches on Thursday, September 1st at 12pm ET on the BBC website. Check out the lookbook shots below.