Chicagoans woke up to 0℉ weather this morning, but that didn’t stop the city from camping out for the Don’t Be Mad x New Balance 992s. Joe Freshgoods announced the address to his DBM x New Balance “No Emotions Are Emotions” pop-up shop last night. By midnight there was already 100+ people lined up outside, 12 hours before opening.

The space will serve as Joe’s second brick-and-mortar store in Chicago. While still owning and operating out of Fat Tiger Workshop, Joe’s second store will be dedicated exclusively to his Don’t Be Mad line.

Shop the DBM for New Balance collection at the new DBM store located at 2358 N Damen. Doors open on February 14th at noon and will be open Fri-Sat 12-8 pm, Sunday 12-5 pm. Stay warm Chicago.

Line for DBM’s grand opening.


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