Today, Nike Basketball introduces the Nike Zoom HyperRev basketball sneaker.
Engineered around the less-is-more design principle, the Nike Zoom HyperRev maximizes the foot’s natural motion where it’s needed most.
Developed with the speed and quickness of phenom point guard Kyrie Irving top-of-mind, the Nike Zoom HyperRev maximizes performance and comfort. The upper features mesh and a dynamic Nike Flywire system made up of super-strong, ultralight nylon cables for locked-down support.
The feel and responsiveness of the Nike Zoom HyperRev is enhanced with the combination of full-length Nike Zoom and a lightweight Phylite midsole.
Designer Leo Chang’s goal was to create a lightweight, breathable and flexible shoe that delivered a custom fit with proprioceptive feel. The shoe’s ankle support features flexible foam lining within the mesh.
Full performance benefits of the Nike Zoom HyperRev include:
RESPONSIVE CUSHIONING
Full-length Nike Zoom provides responsive cushioning encased within a lightweight Phylite midsole for responsive shock absorption.
LOCKED-DOWN SUPPORT
A dynamic Flywire system made up of super-strong, ultralight nylon cables cradles the foot for locked-down support just where it’s needed.
STABILITY
The foam comfort of the collar and heel area provide a proprioceptive feel combined with stability and support during quick lateral cuts.
The Nike Zoom HyperRev launches globally on Nike.com and select retail locations beginning Jan. 1, 2014.
