Puma partnered up with Footlocker on a special space dubbed “The Puma Lab” that showcases Puma’s most premium footwear and apparel styles.
We are excited to announce a special partnership with PUMA this month creating a unique shopping experience in over 100 Foot Locker stores across the country. The PUMA Lab, Powered by Foot Locker showcases PUMA’s most premium footwear and apparel styles including limited-edition releases and exclusive products. The PUMA Lab is designed to be a destination for PUMA’s most advanced styles and each product is based on the four PUMA Lab elements of design, luxury, creativity and sport.
Last week, in celebration of the PUMA Lab launch, Foot Locker and PUMA hosted an in-store event complete with special celebrity guests, including TI, Meek Mill and Young Thug, at the Foot Locker store in South Dekalb Mall in Decatur, Ga. The Puma Lab Powered by Foot Locker is complete with sleek branding, designer collaboration products, and PUMA designer information allowing customers to get to know the brand and its authentic sport heritage.
Check out some photos from the event below along with more info about the #PUMALab collection.
SPORT / XT2 MMQ
Steeped in sport, unrestrained, and oh so premium. PUMA Lab archive products are refreshed with quality materials and fresh style twists. Just take the XT2 MMQ: once a running track-abiding citizen, now remixed with sophistication for the streets.
CREATIVITY / MMQ 50/50
This is the place where icons start and where they begin again. We look back to the styles of yesterday for inspiration to drive our creative vision and force us to experiment with wild, new style combinations. The result? Mash-ups of retro and modern such as the MMQ 50/50.
LUXURY / McQueen Joust
Each season, Alexander McQueen’s craftsmanship and curiosity merge with PUMA’s sport heritage. Fashion-forward styles are made for lads and ladies who break all the rules, and luxury hits the streets with sought after silhouettes such as the Joust.
DESIGN / Mono Suede & MMQ Mesh Hoodie
True classics roll with the times and outlast the rest. Such is the Suede. A design that once rocked sport arenas from NYC to Tokyo, it has retired to stealing scenes from clubs to corners. Apparel – such as the MMQ Mesh Hoodie – are fresh complements to its smooth style.