Jack Harlow has officially joined Team New Balance as its latest brand ambassador.
This signing is not unexpected, as the Grammy-nominated artist has shouted out the brand various times in his music over the years, such as on the “WHATS POPPIN” remix and all the way back in 2015 in his “Jumpman” freestyle. Harlow also worked with New Balance on the music video for his single “Tyler Herro.”
“I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” says Harlow. “I’ve always loved the 990 and recently the Joe Freshgoods 990v3 and collabs with the 550s have been fire. I’m excited to peek behind the curtain and work with the brand more.”
The first order of business for Jack as brand ambassador will be debuting a new basketball shoe at this weekend’s Ruffles NBA All-Star Celebrity Game. In addition, Jack can be seen wearing several of his favorite New Balance styles in the music video for his new single “Nail Tech,” which is out everywhere Friday, February 18th.
