Original Story (04/19/20): As the rise of COVID-19 have taken a toll on almost everybody, Chicago’s Joe Freshgoods has recently launched a new fundraising project named “Community Goods.” The Don’t Be Mad designer will use the profits made from the weekly drops of this program to give back to various industries impacted by the pandemic.

Each Friday through the duration of this campaign will see the launch of new merch. This past Friday, the “Support Small Business” tee launched in black and white. Proceeds from this tee, made in collaboration with Joe’s daughter Zoe, go to support different Black-owned businesses across Chicago: Soulé, Everybody’s Busy, Eleven Eleven, Sir & Madame, and The Delta.

The first “Community Goods” drop is available for the rest of what’s left of this weekend on joefreshgoods.com. Stay tuned to this page for updates on the following drops from this project.

Update (04/30/20): Week 3 of Joe Freshgoods’ Community Goods series features a tee made in support of the Greater Chicago Food Depository. Joe is literally feeding the streets of Chicago with this “Feed The Streets” tee, as 100% of the proceeds go to Chicago’s Food Bank. Check it out below. Available May 1st at noon CDT on joefreshgoods.com.

Week 3: JFG “Feed The Streets” Tee

Update (04/22/20): Joe Freshgoods has revealed this week’s Community Goods drop. These tees features screen print on top of screen print as Joe adds his touch to leftover New Balance “The Intelligent Choice” blanks. This upcycling project was inspired by today’s Earth Day celebration.

For each shirt sold, $25 will go to Semicolon Bookstore, a Black-woman owned bookstore and gallery in Chicago. This money goes towards the store’s “Clear The Shelves” campaign, in which all of the books in the store will be bought for CPS children to enjoy while stuck at home.

The Joe Freshgoods x New Balance “Save The Summer” tees go on sale this Friday April 24th at noon CDT on joefreshgoods.com.

Week 2: JFG x New Balance “Save The Summer” Tee

Week 1: JFG x Zoe “Support Small Businesses” Tee


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