West Side Chicago designer and creative director Joe Freshgoods first connected with the Museum of Contemporary Art Chicago in July 2018 to launch a collection of apparel and accessories. Two years later, JFG x MCA is back with a new capsule collection, titled “The Youth in You is Happy.”

Freshgoods, the self-proclaimed “gift shop papi,” has had to forgo his plans for any physical pop-ups for the foreseeable future, but that hasn’t stopped the designer from unleashing his latest project. Based on its video teaser, this upcoming online-only launch appears to be a whimsical commentary on our situation in 2020. Though the year has been rough, seeing the world through a childlike perspective inspires joy and hope for the future.

The JFG for MCA “The Youth in You is Happy” collection launches Tuesday, August 4th, at 1pm CT on mcachicagostore.org. Make sure to also catch the IG Live virtual event on MCA Chicago’s Instagram an hour prior to the launch, where JFG will discuss his recent COVID-19 response project, “Community Goods,” and more.


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