Joe Freshgoods always shows love to his hometown with Chicago-first launches of his products, as he did recently with the “Outside Clothes” New Balance 990v3. Fear not, rest of the world, as a global release for the Joe Freshgoods x New Balance 990v3 is now on the way.
While bringing back the nostalgia of playing outside as a child, “Outside Clothes” is also a nod to the impact that being outside has had on the Chicago designer’s creative process.
“I didn’t realize until last year how much the act of being outside had played a major part in my career,” said Joe “Freshgoods” Robinson. “Sometimes it takes something being taken away from you to realize what it means to you. And that’s really what inspired this shoe. To me, being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.”
The 990v3 acts a physical representation of the great outdoors – with brown suede representing the dirt, blue mesh mimicking the sky, and green accents embodying the grass.
The Joe Freshgoods x New Balance MADE 990v3 “Outside Clothes” launches globally on newbalance.com and select retailers on September 10th. Shops like asphaltgold and END. already have countdowns on their sites. See a list of some of the retailers below.
Joe Freshgoods x New Balance MADE 990v3
Style Code: M990JG3
Release Date: September 10, 2021
Price: $220 USD