Following last month’s reveal, Joe Freshgoods officially announces the launch of his “Performance Art” collection with New Balance.
As always, Chicago gets first dibs. Those who bring in new or gently used books or art supplies to Every Now & Then between now and October 7th will be entered into a raffle to purchase either the “Powder Pink,” “Sage,” or “Arctic Blue” 993s. Donations will be accepted during store hours, 12pm to 8pm.
The accompanying campaign film for the project features an all-star cast of Chicago creatives, New Balance ambassadors, and more. The full list includes Autumn Merritt of Sir & Madame, Rello, Des Money, Monica, Z-Money, Jaden Smith, Zach Lavine, Nick Colella, Esperanza “Runsy” Rosas, Storm Reid, Joey Purp, Mick Jenkins, Shani Crowe, Scottie Beam, and Khalfani “Fani” Denis.
Check out the campaign film and additional raffle details below.
Joe Freshgoods x New Balance 993 “Performance Art”
Colors: Powder Pink, Sage, Arctic Blue
Release Date: October 4-7, 2022 (Every Now & Then)
Price: $220 USD
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