Joe Freshgoods is back with the fourth installment of his collaborative series with New Balance. Following the 992 “No Emotions Are Emotions,” the 990v3 “Outside Clothes,” and the 9060 “Inside Voices” projects, the Chicago designer now presents the 993 “Performance Art.”

The JFG 993 has been previewed in three colorways. Each feature an undyed mesh upper with suede overlays dressed in soft pastel hues of pink, green, and blue. Additional features include yellowed midsoles for a vintage look, and attached hangtags that explain the “Performance Art” theme. It reads:

“Performance Art is a form of expression that was born as an alternative artistic manifestation. It can be in front of your face or on your body. Movements determined by the artist as presented to the public is Performance Arts. The 990 series started as a sophisticated running shoe with the goal of being the best running shoe of all time. As that was happening we noticed that not all people wearing them were runners, we just wanted to look good and feel comfortable. Made for us. The beauty of art is not all things are intended to be what they are made for. We take it and make it our own.”

Grab a first look at the Joe Freshgoods x New Balance 993 “Performance Art” collection below. Expect a release this October on the JFG website, NewBalance.com, and at select retailers. Stay tuned to Modern Notoriety for updates.

Joe Freshgoods x New Balance 993 “Performance Art”
Release Date: October 4-7, 2022 (Every Now & Then)
Price: $220 USD

 

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