Original Story (02/28/22): Shortly after announcing the New Balance “Conversations Amongst Us” campaign, Joe Freshgoods shares a teaser at the accompanying footwear and apparel.

The New Balance “Conversations Amongst Us” campaign is led and directed by Freshgoods and is a deep dive into the story of the Black experience. The accompanying collection is designed by Black Soles, a team of all-Black New Balance associates, with Joe as creative lead, so they are not officially JFG collabs. Joe has shared a look at a 2002R that will be a part of this collection, as well as its box and a pair of golden yellow sweatpants. Other footwear styles that will be featured in this collection include the 574, 550, and KAWHI II.

Grab a first look at the New Balance “Conversations Amongst Us” collection below. Look for the campaign to launch this April, with pieces to be available on NewBalance.com shortly after. Stay tuned to Modern Notoriety for updates.

New Balance 2002R “Conversations Amongst Us”
Style Code: M2002RJ1
Release Date: 2022

Update (04/10/22): Check out some detailed product shots of the New Balance 2002R “Conversations Amongst Us” below. These saw an early launch this weekend at Whitaker Group retailers such as A Ma Maniére and Social Status. Expect a wider release very soon. Make sure to also check out “NOD,” a short film from the “Conversations Amongst Us” campaign starring Joe Freshgoods and Kawhi Leonard.

Update (04/07/22): Joe Freshgoods has shared a couple more looks at the “Conversations Amongst Us” 2002R. Check them out below.

First look photos:

Photo via lee_stuart:


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