Joe Freshgoods will soon be launching his next New Balance collaboration, the 990v3 “Outside Clothes.” Ahead of the launch, the Chicago designer has shared a short film to give some insight on the shoe’s inspiration.

The film captures the feeling of summertime Chi with scenes including backyard barbecues, families chilling on their front porch, and kids playing ball in the alley. The “Outside Clothes” concept is explained toward the end of the film, when a kid is headed back inside after playing outside all day, only for his mom to stop him to make sure he takes off his outside clothes.

Check out the Joe Freshgoods for New Balance “Outside Clothes” short film below, directed by Mike Carson and featuring music by Alchemist. Stay tuned to Modern Notoriety for launch info on the 990v3 and accompanying apparel collection.

 

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