Kappa reignites its partnership with automotive lifestyle brand Gumball 3000 to celebrate this year’s Gumball 3000 rally, the world’s biggest supercar road rally.
The 22nd annual Gumball 3000 rally takes place in North America this year. Participants, including a handful of celebrities, will travel 3,000 miles across six days from May 27th to June 3rd, starting in Toronto and finishing in Miami. With the event kicking off in just a couple days, Kappa USA and Gumball 3000 have come together to launch a collaborative apparel collection and unveil a Kappa branded supercar.
The collection includes jackets, hoodies, tees, jerseys, pants, footwear and more dressed in a vibrant South Beach-inspired hot pink and blue color scheme on black. The collection also includes Carrera eyewear, aviators and shield sunglasses. The campaign for the collaboration features streetwear style icon Bloody Dior, model Steph Angulo, and a white Lambo convertible.
“Kappa is honored to partner with Gumball 3000 for our third consecutive rally and the first time in North America,” says Dre Hayes, President of Kappa USA. “We are excited to finally be able to bring the Gumball Spirit home to the US. From Toronto to Miami, we will be there to show our support along every step of the way.”
The Kappa x Gumball 3000 collection is available now on the Kappa website.