Renowned artist KAWS is the latest creative to partner with Reese’s Puffs cereal. The collaboration includes two KAWSPUFFS cereal boxes and a KAWSPUFFS AR game.
The first KAWSPUFFS box comes in the cereal brand’s signature orange color and features KAWS COMPANION artwork and a QR code to access the KAWSPUFFS AR game. The limited edition box comes in blue, a first for Reese’s Puffs cereal, and mimic the color of the nighttime mode of the dynamic 24-hour AR experience.
Fans will have a chance to win one of these blue boxes, including a select few signed by KAWS himself, by achieving high scores in the KAWSPUFFS AR game. Each week on the app, the top 10 players with the highest scores will win one of 150 exclusive blue KAWSPUFFS boxes reserved for top players. And, as an added bonus for super fans, the top two scores between 8am-11am CT on Saturday mornings will win one of 30 total boxes signed by KAWS. The weekly competition runs November 15 through February 27. Some blue boxes will also be made available for purchase online.
“I’ve had a lot of fun teaming up with REESE’S PUFFS on this project,” said KAWS. “I think this offers a new way to enjoy COMPANION and I hope people enjoy seeing him on his first cereal box.”
The orange KAWSPUFFS box is available now in cereal aisles nationwide (SRP $3.99), while a limited amount of blue boxes will drop on November 17 at shop.kawspuffs.com for $49.99 USD each.