Following a couple teasers, Kith has officially revealed its complete Coca-Cola 2020 collection. The fifth annual collection includes collaborations with Mitchell & Ness, Converse, Pendleton, and Golden Bear.
While last year’s collection was inspired by Hawaii, this year Kith x Coca-Cola spans the entire country, drawing inspiration from road tripping coast to coast, combining sensibilities from different parts of America. The 73-style range infuses heritage Americana aesthetic with Coca-Cola’s iconic identity, with pieces such as denim jackets, William III Hoodies, camp collar shirts, and a re-introduction of Kith’s Vintage Tee Program. This program highlights the road trip experience through reinterpretations of iconic Coca-Cola ads seen while driving cross-country. Complementing the apparel is an assortment of lifestyle accessories, ranging from headwear to door mats to diecast car replicas.
Kith x Coca-Cola Season 5 releases this Saturday, August 15th, at 10AM CT on Kith.com. The collection will also drop at Kith Tokyo, Selfridges, and Hirshleifers. Check out the men’s and women’s Kith x Coca-Cola Season 5 lookbooks below. A detailed 108-page catalog is also up for viewing.