Beloved cereal brand Cheerios and progressive retail establishment Kith have partnered up to celebrate National Cereal Day on March 7th. Together they bring to life an apparel and lifestyle accessories collection as well as a special Kith Treats menu.
Kith has always brought an open mind to their collaborations, providing a nostalgic punch to some of our favorite brands. For this latest collaboration, the two present vintage wash hoodies and tees, bowls and pint glasses, headwear, and more. Fans will also be able to purchase boxes of Honey Nut Cheerios in custom Kith packaging.
For the Kith Treats takeover, special confections inspired by indulgences from all over the world have been added to the menu. This includes infused ice cream swirls and milkshakes made with and inspired by Chinese almond cookies, Caribbean rum cake, Filipino coconut macaroons, Passover charoset, baklava, and Egyptian basbousa. The menu also features a Build Your Own activations and cereal-infused creamsicles.
The Kith x Cheerios collaboration kicked off today, March 7th, with a special pop-up at Martinez Grocery in Brooklyn, allowing the public to shop the collection before the official release. The Kith x Cheerios collection will be available on the Kith Treats website and at Kith Treats shops on March 11th. The special menu will be available in SoHo, Brooklyn, LA, and Miami and remain there through March 20th.
Kith Treats confections:
Brooklyn pop-up:
