Australian label Ksubi is reuniting with NYC-based street artist Hidji World to release their second collaborative collection. Following the launch of their debut “Seven Deadly Sins” collection, the two expand their partnership with a 27-piece men’s and women’s ready to wear and accessories collection.
Launching in coincidence with New York Fashion Week, the Ksubi x Hidji “Family and Friends” collection draws on experiences in the schoolyard and childhood innocence. Signature Ksubi shapes are reimagined with vibrant art, graphics, and embroidery to bring the concept to life.
“The streets loved the 1st collection, but we only played with hoodies and tees, this time I wanted to be able to explore more with garments after I saw the reaction everyone had to it.” says Hidji. “This go around my vision was to work all categories and with Ksubi do whatever we wanted to do. This 2nd release I wanted to make sure was more diverse and allowed me to use my art in different ways.”
“I loved the nostalgic schoolyard messaging in this collab – reminding us of simpler times. Offering women’s in the collection has given the concept a greater energy this time around” says Craig King, CEO of Ksubi.
DNTWATCHTV, a creative project led by visual and performance artist Travis Rogers, is also a collaborator in this project. Ksubi will host a pop-up art gallery from Tuesday, September 7th to Saturday, September 11th, where Hidji and DNTWATCHTV will design and produce an art installation in Soho at 35 Howard Street, the location of the old Opening Ceremony store, showcasing 10 international emerging artists.
The Ksubi x Hidji “Family and Friends” collection will be on display at the pop-up art gallery and will be available for purchase starting September 8th on the Ksubi website as well as their NYC Greene Street and Los Angeles flagship. Prices range from $90 to $390 USD.