The Los Angeles Football Club (LAFC) has teamed up with adidas Los Angeles to release two limited-edition Sambas: #HeartofGold and #StreetByStreet. LAFC is the first club in Major League Soccer (MLS) history to collaborate with adidas Originals on a co-branded shoe, joining the ranks of European clubs such as Manchester United, Bayern Munich, and Real Madrid.
“The LAFC community was built by being authentic to global football culture and authentic to the city of Los Angeles,” LAFC Executive Vice President of Brand & Community Rich Orosco said. “We are thrilled to create the first-ever adidas Originals MLS collaboration, and to continue our community journey with the LAFC Samba shoe, a cornerstone of global football and casual culture.
The #HeartsofGold Samba is dressed in a gold metallic body along with accenting black laces. With wear, the gold on the sneaker will fade and reveal the #StreetByStreet Samba which features some gold detailing, gold three-stripes and LAFC branding. This colorway has been gifted to Los Angeles community heroes and frontline workers, essentially those with a ‘heart of gold’ who are making a difference in the community. The recipients of the limited-edition #HeartofGold Sambas were selected by members of the LAFC community.
“This collaboration is a testament to our Club’s efforts to push the boundaries of football culture outside of the stadium and into the streets of Los Angeles,” LAFC Manager of Brand & Community Ben Chi said. “LAFC aspires to become the next cultural icon in Los Angeles, and the LAFC Samba is more fuel.”
Along with the #HeartofGold style, the #StreetByStreet Samba is dressed in a black body, with the signature three-stripes in a metallic gold along with ‘Los Angeles’ spelled out parallel to the top stripe. The inserts feature branding that pays tribute to the Club’s core pillars and community-building mentality. The sneaker also includes the LAFC crest along with extra detachable tongues.
The #HeartofGold Samba will not be available for purchase, but the #StreetByStreet Samba is set to release on August 22nd on adidas.com, WSS, Fanatics, Niky’s Sports and NTWRK.
LAFC x adidas Samba “#StreetByStreet”
Color: Core Black/Gold Metallic/Gum
Style Code: FX9027
Release Date: August 22, 2020
Price: $90 USD
The first Club in @MLS history to create a fully custom @adidas shoe. Introducing the #HeartofGold Samba, gifted to community heroes who make an impact around Los Angeles every day. Street by Street, Block by Block, One by One. pic.twitter.com/stdJfi8CEG
— LAFC (@LAFC) August 4, 2020