Original Story (02/22/21): Following the reveal of the ZX 8000 “Color Pack,”┬áLEGO and adidas keep the collaborations coming as a new Ultra Boost DNA is in the works.

The latest Ultra Boost features a completely white upper with metallic silver overlays on the toe and heel counter. Detailing elements such as silver LEGO-styled Three Stripes on the translucent lace cage and signature LEGO yellow and red accents embody the fusing of the two brands. The pair finishes off with a white boost midsole and black rubber outsole, while co-branded tongue and insoles complete the collaborative efforts.

Look for the LEGO x adidas Ultra Boost DNA to release later this year on adidas.com and select retailers. Stay tuned to Modern Notoriety for more updates.

LEGO Plates x adidas Ultraboost DNA
Color: Cloud White/Cloud White/Shock Blue
Style Code: FY7690
Release Date: April 8, 2021
Price: $200 USD

Update (04/07/21): adidas and LEGO have announced the release of their collaborative Ultraboost DNA. The shoe comes with a set of LEGO plates that can be inserted into the Three Stripes on the cage. There are 144 pieces in total, made up of 36 red, blue, yellow, and green. adidas also reveals that the shoe is made with its Primeblue high-performance recycled material.

Catch the LEGO Plates x adidas Ultraboost DNA on April 8th via adidas.com and select retailers for a retail price of $200 USD.

First Look photo:


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.