Li-Ning’s Way of Wade line will be available to all fans for the first time as today the Chinese athletic company and Miami Heat’s Dwyane Wade announced the launch wayofwade.com to serve as the e-commerce platform for Wade’s signature shoes.
The site’s e-commerce functionality will launch on Dec. 4 at 3pm EST with limited quantities of the Way of Wade 2.0 Overtown edition (named after the neighborhood in Miami), which will retail for $150. This will mark the first time that Wade’s show will be available to all in the United States and Canada.
The WOW2 Overtown, seen here in a White/Red/Black offering, features a real leather upper and triple density molded EVA, Injection molded EVA, a full-length carbon fiber plate and TPU top perimeter rand.
The site will provide visitors with a dynamic user experience, releasing original content and exclusive photos and videos.
Li-Ning has partnered with Fanatics, the leading online retailer of officially licensed sports merchandise, to power the official Way of Wade online store and provide comprehensive e-commerce services that include quality customer service support, quick and efficient delivery, and order fulfillment. Fanatics offers advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites.
“I’m thrilled to partner with Fanatics and have my sneakers available to all of my fans in the U.S. and Canada for the first time,” said Dwyane Wade. “I know this has been a long time coming and I look forward to sharing my new and specially designed sneakers along with exclusive content on my new Way of Wade website.”
“We are proud to partner with Li-Ning and Dwyane Wade to provide the highly anticipated Li-Ning Way of Wade collection to U.S. and Canada fans for the first time,” said Ross Tannenbaum, president of Fanatics Authentic, the company’s memorabilia division. “We look forward to using our e-commerce expertise to give customers the best online shopping experience when shopping for their favorite Way of Wade sneakers.”