With a couple New Balance collabs already under his belt, Filipino-American Chicago-based artist Louis De Guzman is back with a third 574, this one titled “Ma Divina.”

The LDG x New Balance 574 “Ma Divina” is dedicated to De Guzman’s mother and her love of flowers. Growing up, Louis would accompany his mother at craft shows in the Chicagoland area, where she would arrange and sell floral bouquets. Louis would spend his time attempting to depict his mother’s creations in crayon or colored pencils. Now as an adult, Louis is still drawing inspiration from those bouquets as he applies his color palette to the classic 574. De Guzman explains the inspiration behind the shoe in his own words below:

“A homage to the foundation. The early stages and days of what I was exposed to as a child. A vivid reference point that lit the match and amplified the body of work as to what is seen present day through the various works of paintings and sculptures. As a child, my mother would attend local craft shows and put her creative flow to work to help make ends meet. It was her way to openly express herself and share the inner thought process through her various love of DIY crafts and flower arrangements. Her love for detail and exposing me to that energy as a child helped broaden my perspective and amplified the artistry that I’m beyond humbled to be continuing to put forth each and every day. A structural and curated paint palette to evoke inner emotions applied towards the iconic New Balance 574 in which has been freshened up with elements of detail has all synced to introduce those same rooted values through this footwear piece. I am beyond humbled to introduce the New Balance 574 Vina.”

To celebrate the release, Louis has transformed the second floor of Foot Locker’s Chicago State Street location into “Ma Divina’s Flower Shop.” Here customers can come purchase a limited allocation of the LDG 574 “Ma Divina” on March 19th and 20th, prior to the global release, while supplies last.

The Louis De Guzman x New Balance 574 “Ma Divina” will be available globally online via Foot Locker and Champs Sports on March 24th.

Louis De Guzman x New Balance 574 “Ma Divina”
Release Date: March 24, 2022
Price: $90 USD

 

View this post on Instagram

 

A post shared by Louis De Guzman (@louisdeguzman)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.