For those of you out of the loop, Lyrical Lemonade is a company founded by Cole Bennett best known for directing music videos, but also does music promotion and event coordination. Having your music video directed by Cole is a major look for rising hip-hop stars. RSVP Gallery is a high-end boutique—the brainchild of Don C, Virgil Abloh, and company. Both are institutions with roots in Chicago that have grown to become household names in urban culture.

Today, the two connected on a release party for the launch of the Lyrical Lemonade beverage, as well as a limited capsule collection. The lemonade drink comes in 11.5 fluid ounce cans and will be seeing a wider release in the future. The capsule collection was available only at the one-day pop-up experience and featured tees, hoodies, shorts, and various accessories.

Check out lookbook photos below, as well as fan footage from the event. If you’re in Chicago, make sure to get your tickets to Lyrical Lemonade’s Summer Smash, going down June 29-30 at Douglas Park.

 

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