adidas Running and FC Barcelona goalkeeper Marc ter Stegen partner up with adidas’s Parley for the Oceans to release a limited run of Ultra Boost and Ultra Boost X to raise awareness of plastic pollution on marine life.
“I live by the sea and try to spend as much time as possible there,” Marc ter Stegen said. “When I first learnt about the adidas and Parley partnership, I immediately connected with it. I want to help change our environment through an initiative I believe in.”
Inspired by the Dark Blues and Greens of the urban harbor, the adidas Ultra Boost Parley and Ultra Boost X Parley silhouettes fuse performance-oriented footwear technology with progressive ecoinnovation. Demonstrating adidas’ and Parley‘s commitment to implementing Parley AIR (Avoid,Intercept, Redesign) and tackling marine plastic pollution one step at a time, every pair of the limited collection prevents approximately 11 plastic bottles from the possibility of entering the oceans.
Parley x adidas Ultra Boost Release Date
The Parley x adidas Ultra Boost and Ultra Boost X is set to release on Monday, April 16th from adidas.com and select adidas running retailers.